Julie Howe

Microbiologist & Digital Marketing Strategist

About

Highly analytical and results-driven professional with a dual background in microbiology research and digital marketing strategy. Proven ability to spearhead scientific R&D projects, optimize laboratory processes, and conduct rigorous data analysis, coupled with expertise in developing and executing comprehensive digital marketing campaigns, SEO optimization, and B2B sales. Adept at leveraging scientific acumen and strategic thinking to drive innovation and achieve measurable business objectives. Eager to apply diverse skill set in a dynamic environment.

Work Experience

Marketing Manager

Site HQ

Feb 2023 - Dec 2023

Managed and executed digital marketing initiatives to enhance brand visibility and drive sales for a top-level domain.

  • Developed and executed comprehensive digital marketing strategies to significantly boost visibility for the '.CFD' top-level domain, targeting the fashion, design, and clothing industries.
  • Managed end-to-end content creation and design initiatives across websites, e-commerce platforms, and social media channels, enhancing brand presence and engagement.
  • Provided strategic digital marketing consultation to executives at SiteHQ and DotCFD, influencing key business decisions and marketing direction.
  • Engineered and launched SEO-optimized websites, implementing advanced sales funnel techniques, email marketing campaigns, and conversion strategies that drove measurable online sales growth.
  • Executed successful Business-to-Business (B2B) domain name sales, directly contributing to revenue generation and market expansion.

Microbiologist

Advanced Testing Labs

Oct 2022 - Dec 2023

Conducted advanced microbiological research and development, focusing on product optimization and efficacy testing.

  • Collaborated with clients to design and execute experimental protocols, delivering critical data analysis and insights for product development.
  • Spearheaded the development and optimization of novel biosurfactants and antimicrobial products, contributing to significant product innovation.
  • Led comprehensive studies on biofilm formation and elimination, conducting rigorous antimicrobial efficacy testing and advanced skin simulation experiments.
  • Maintained rigorous aseptic techniques, ensuring data integrity and preventing contamination across diverse bacterial strains.
  • Operated and maintained advanced laboratory instruments, including plate readers, MSID machines, and automatic pipettes, enhancing experimental efficiency and data accuracy.
  • Successfully adapted to and implemented new testing protocols within a fast-paced R&D environment, ensuring project continuity and scientific integrity.

Education

Biology

University of Tennessee-Knoxville

Aug 2018 - Aug 2022

Courses

  • Immunology
  • Microbial Ecology
  • Microbial Pathogenesis
  • Public Health
  • Virology
  • Cell Biology
  • Molecular Biology
  • Biochemistry

Languages

English (Native)

Skills

Laboratory Techniques

  • Aseptic Technique
  • Molecular Biology
  • DNA Work
  • PCR
  • Cell Culturing
  • Media Preparation
  • Bacterial Identification
  • Biofilm Studies
  • Advanced Laboratory Instruments

Data Analysis & Research

  • Data Analysis
  • Surface Tension Analysis
  • Experimental Protocol Development
  • R&D

Digital Marketing

  • Digital Marketing Strategy
  • SEO Optimization
  • Content Creation
  • Website Management
  • E-commerce Platforms
  • Social Media Marketing
  • Meta Business Suite
  • CMS Systems (WordPress, Wix)
  • Sales Funnel Techniques
  • Email Marketing
  • Conversion Strategies
  • B2B Sales

Professional Skills

  • Communication
  • Leadership
  • Strategic Planning
  • Project Management
  • Compliance and Auditing
  • Client Collaboration

References

References

Available Upon Request